Cresco Labs was determined to elevate the cannabis-infused edibles industry with a sense of consistent, adult-focused, expert-crafted excellence. We partnered with James Beard Award-Winning Pastry Chef Mindy Segal and developed a simple approach — to make the best-tasting, consistently-dosed medicine in the marketplace. Her expertise has crafted edibles that start with the best quality ingredients and are infused with cannabis extract that is odorless and flavorless to allow the flavors to shine true. Though taste is paramount, each batch of goodness starts with a precise calculation so that every piece has exactly the right amount of THC. Our culinary team is uniquely trained to provide the quality and accuracy patients need to find relief with maximum deliciousness. We believe medical cannabis is an appropriate therapeutic treatment for patients suffering from many ailments. Bringing that belief to life for all those who need it requires conversation, research and results. In the interest of progressing this dialogue, Cresco Labs organized a team of physicians who are experts in their field – our Medical Advisory Board. Their task is to educate, train and inform medical professionals in Illinois on all aspects of cannabis as medicine. The first step was to design a Continuing Medical Education (CME) series in affiliation with leading academic medical centers. Among them are Northwestern Memorial, University of Chicago and Rush University Medical Center. The Medical Advisory Board has succeeded in communicating the benefits of medical cannabis with physicians, patients, cultivators and government. Their ongoing efforts help to inform the treatment of medical conditions, the development of new forms of products and raise the standard of manufacturing for cannabis medicine. With great information comes the relief of reform & acceptanceCresco Labs lead the effort to educate potential patients in the process of successfully registering in the Illinois Medical Cannabis Program. We worked with a group of community advocates and full time patient support specialists to launch Illinois’ first awareness campaign to drive patient participation. Traditional advertising efforts such as billboards, radio commercials, print ads and social media helped to assimilate the medical cannabis program with mainstream wellness. In building this community of support, the first 20 days resulted in tens of thousands of people from over 562 cities in Illinois to engage with our patient support team to learn how to seek relief. In the months since, Illinois has enrolled over 13,000 patients into the program. Our ongoing efforts to build a community of like-minded wellness-seekers includes partnerships with Caring Patriots, Women in Cannabis and several local food pantries across the state. Together we will continue strive for relief for all who need it.