The cannabis industry, as quickly as it’s progressing, is still in its infancy. One reason states are hesitant to jump on board the legalization train is because they’re waiting to see how states like Colorado and Washington set up their programs, regulate them, and implement them safely and effectively. Colorado has paved the way for the past 15 months, and so far there’s been little to criticize — the state has seen a drop in crime, arrests, and unemployment, it’s constantly adapting its medical and recreational cannabis regulations to ensure safe, well-functioning programs, and its recreational cannabis program has already generated over $15 million for schools. Now the Centennial State is implementing a “Good to Know” campaign designed to educate both marijuana consumers and retailers on best practices for navigating through the legal market safely and successfully.
Touting the tagline “Be educated. Be responsible.”, Good to Know has guidelines for both consumers and cannabis businesses. On the user side, the program has the following reminders in a catchy rhyming format:
For retailers, Good to Know offers to send cannabis businesses a free Retailer Kit that includes the following useful resources:
The video is under six minutes long and follows a question-answer format where common questions about marijuana basics are addressed. Watch it below:
A tip of the hat to Good to Know Colorado — the state keeps going above and beyond in making sure its cannabis programs are legal, safe, accessible, and comfortable for all types of consumers. Other states take note: programs like Good to Know highlight education and safe access, two crucial components to implementing a successful cannabis program that the rest of the country should emulate as legalization continues to spread.