We use cookies for certain features and to improve your experience. See our Cookie Policy and Privacy Policy to learn more

Leafly

Shop legal, local weed.

Open
advertise on Leafly
ShopDeliveryDispensariesDealsStrainsBrandsProductsCBDDoctorsCannabis 101Social impact
  • Sign in
  • Create account
  • Strains
  • Shop
  • Shop
  • Delivery
  • Deals
  • Dispensaries
  • CBD Stores
  • Brands
  • Products
  • Learn
  • Cannabis 101
  • News
  • Leafly Learn
  • Science of cannabis
  • Doctors
  • Social impact
  • Lab partners
  • Download the Leafly App
  • Advertise on Leafly
    • Leafly.comUSA flag
    • Leafly.caCanadian flag
    • Leafly.deGerman flag
  • Help
  • News
  • Cannabis 101
  • Growing
  • Strains & products
  • CBD
  • Politics
  • Health
  • Lifestyle
  • Science & tech
  • Industry
  • Reports
  • Canada
  • Podcasts
  • Leafly Lists
Industry

Feelin’ It: Jay-Z Joins the Legal Cannabis Business

The Associated PressPublished on July 9, 2019 · Last updated July 28, 2020
jay-z, cannabis, business
(Photo by Charles Sykes/Invision/AP)

LOS ANGELES (AP) — Jay-Z is heading into the legal marijuana industry as a chief brand strategist in partnership with a California cannabis product company.

The rapper said in a statement Tuesday that he entered a multiyear deal with San Jose, California-based Caliva. His role will consist of driving creative direction, outreach efforts and strategy for the brand.

Jay-Z says he also wants to increase the economic participation of people returning from incarceration through job training and workforce development.

The rapper called Caliva “the best partners for this endeavor.”

What’s on the Menu at Caliva’s San Jose Store?

Caliva operates a farm and two stores in Northern California. It also distributes its branded products in roughly two dozen other retail outlets in the state.

NFL legend Joe Montana’s venture capital firm took part in a $75 million investment in Caliva earlier this year.

How to travel with cannabis in the car image
Lifestyle
How to travel with cannabis in the car
Ted Andersen
Americans Spend as Much on Cannabis as Taco Bell image
Industry
Americans Spend as Much on Cannabis as Taco Bell
Max Savage Levenson
Is it legal to pick up cannabis for a friend? image
Cannabis 101
Is it legal to pick up cannabis for a friend?
Ben Adlin
California Court: Cannabis in Prison Is OK—if Inmates Don't Inhale image
Politics
California Court: Cannabis in Prison Is OK—if Inmates Don't Inhale
The Associated Press

Shop highly rated dispensaries near you

Showing you dispensaries near
See all dispensaries
  • Loading...
    Loading...Loading...
    Loading...
    Loading...Loading...
    Loading...Loading...
  • Loading...
    Loading...Loading...
    Loading...
    Loading...Loading...
    Loading...Loading...
  • Loading...
    Loading...Loading...
    Loading...
    Loading...Loading...
    Loading...Loading...
  • Loading...
    Loading...Loading...
    Loading...
    Loading...Loading...
    Loading...Loading...
  • See all dispensaries
See all dispensaries
CaliforniacelebritiesMusic
The Associated Press
The Associated Press
The AP is one of the world's largest and most trusted sources of independent newsgathering.
View The Associated Press's articles

The latest in Industry

  • Anacostia Organics: Cannabis with care in the capital image
    Anacostia Organics: Cannabis with care in the capital
    Leafly Staff
  • Delivered Inc.: A dispensary at your doorstep image
    Delivered Inc.: A dispensary at your doorstep
    Leafly Staff
  • Green Flash: Delivering Boston’s cannabis future image
    Green Flash: Delivering Boston’s cannabis future
    Leafly Staff
  • Celebrate 420 weekend with cannabis, community, and creativity at MARY FEST NYC image
    Celebrate 420 weekend with cannabis, community, and creativity at MARY FEST NYC
    Leafly Staff
Get good reads, local deals, and strain spotlights delivered right to your inbox.

By providing us with your email address, you agree to Leafly's Terms of Service and Privacy Policy.



Stay In Touch

Receive updates on new products, special offers, and industry news.

Something went wrong, please try again.

By providing us with your email address, you agree to Leafly’s Terms of Service and Privacy Policy.

Leafly mobile app
Get high for less.
Download the Leafly app.
Download Leafly: Marijuana Reviews on the App StoreDownload Leafly Marijuana Reviews on Google Play

Business Solutions
  • List your store
  • List your CBD store
  • List your brand
  • List your practice
  • Business log in

About Leafly
  • About us
  • Careers
  • Newsroom
  • Investor relations
  • Contact us
  • FAQs
  • Accessibility

Dispensaries in
  • Los Angeles
  • Seattle
  • Portland
  • San Francisco
  • Toronto
  • Detroit

Privacy & Terms
  • Terms of use
  • Commercial terms of use
  • Privacy policy
  • Do not sell my personal information

* Statements made on this website have not been evaluated by the U.S. Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. Information provided by this website or this company is not a substitute for individual medical advice.


© 2025 Leafly, LLC
Leafly and the Leafly logo are registered trademarks of Leafly, LLC. All Rights Reserved.