Millions of mainstream viewers will get an inside look at the cannabis industry tonight, as CNBC’s primetime series The Profit has host Marcus Lemonis vetting a number of California marijuana companies as they ramp up for the state’s 2018 leap into adult-use legality.
Airing Tuesday nights at 10pm EDT on CNBC, The Profit follows entrepreneur Marcus Lemonis as he puts his own money on the line to save and grow struggling businesses. For this episode, though, Lemonis won’t be spending any of his own money. Instead, he’ll meet with several cannabis entrepreneurs running companies that range from small-scale start-ups to multi-million dollar grow ops.
“The marijuana industry is exploding as more states embrace the legalization of pot,” Lemonis said in a media release. “Whether this is a good investment opportunity or all a big risk, one thing is clear—these numbers are impossible to ignore.”
Tonight’s episode begins in the town of Desert Hot Springs, which was facing bankruptcy as a town, before an industrial-scale grow operation gave them hope for an economic comeback.
Lemonis visits with local growers and talk about the hundreds of thousands of dollars’ worth of cannabis plants around him—all in the face of a possible crackdown by the Department of Justice and Attorney General Jeff Sessions.
Lemonis then dives into the world of cannabis-infused edibles. At a local production plant, he learns about new edibles that include vegan, gluten-free, marijuana-infused tarts.
He finishes up by exploring cannabis retail stores, visiting the dispensary MedMen, an upscale dispensary in West Hollywood.
Lemonis also goes for a ride-along with a cannabis delivery service, before talking with an illicit cannabis dealer about how his clientele list has dropped dramatically.
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The special episode of “The Profit: Marijuana Millions,” premieres tonight, Tuesday, August 8, at 10pm EDT.