What Are You Smoking Episode 75: Ellementa CEO Aliza Sherman

(Courtesy of Aliza Sherman)

What Are You Smoking? is hosted by a rotating cast of Leafly’s cannabis experts—Will Hyde, Bailey Rahn, Emily Resling, and Dante Jordan. Tune in every Wednesday to hear activists, entrepreneurs, farmers, processors, and figures from from all corners of the cannabis world weigh in on the latest developments in the industry, what’s coming next, and of course, what new strains and products they’re enjoying these days.

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What Are You Smoking Episode 75: Ellementa CEO Aliza Sherman

This week on the show, we’re time-traveling back to SXSW 2019, which is where Will sat down with Aliza Sherman, co-founder and CEO of Ellementa, which aims to connect women with the right cannabis products for them.

Listeners will learn about how cannabis companies need to rethink the way they market to women, why education has to come before marketing throughout the industry, and why consumers should try out multiple products so they can best understand what’s right for them.

We’ll also hear about Sherman’s journey to cannabis after a storied career in the tech space, and find out what she looks for in her cannabis, whether she’s consuming at home in Alaska or testing partner products on the road.

If you’ve got questions for our hosts, guests you’d like to hear, or have anything else to say about the show, email us at whatareyousmoking@leafly.com.

Want to listen to previous episodes of the show? Find them here! And be sure to check out Leafly’s Podcasts page to listen to What Are You Smoking, The Roll-Up, The Hash, and more Leafly podcasts coming soon.

And if you’re enjoying the show, we really appreciate you subscribing, rating, and reviewing it on iTunes or wherever you get your podcasts.

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Meet Your Show Hosts

10859f1a857586f9ef11419f1635e517Will Hyde is a subject matter expert, strain specialist, and digital producer at Leafly. He spends his free time traveling and exploring creative outlets as a DJ, digital artist, and film producer.

About Our Music:

Music for “What Are You Smoking” is provided by Lusine. “Ticking Hands” is from his album Sensorimotor. “Two Dots” is from A Certain DistanceFor more about Lusine, check out Ghostly.com.