In a state-regulated industry like cannabis, every market functions a little differently. Expanding a cannabis brand beyond the borders of your home state is daunting from a geographical standpoint. It’s also challenging to keep up with the moving target of compliance under different state cannabis laws.
For brands with long-standing legacies in medical cannabis, expanding into new markets is the next great challenge. Recently, Xtracted Labs has taken their Refine brand into Alaska and Maine. But before growers or extractors can open up shop in new markets, they have to make sure their processes and products are dialed in and fit within the regulatory framework that new area.
We visited Xtracted’s flagship lab in Seattle to get a better look at their formula for success—and the cannabinoid-rich oil resulting from it.
Will is a cannabis expert and co-host of Leafly's "What Are you Smoking" podcast. He's a cultivator and former budtender who loves complex hybrids with piney and gassy terpene profiles. Follow him on Instagram at @the.avid.dabber