nuEra DeKalb
11/29/2025
I was surprised to see a dispensary where the book store went out of business a decade ago, but also thrilled to see NuEra there.
Going inside it was a warm and inviting lobby where employees behind the desk greeted me cheerfully, but not annoyingly so.
The area behind the door after the desk seemed like a toy store at Christmas. They have everything you could possibly need and as many that you want. The selection of gear, clothing, smell-proof backpacks, not to mention a wide variety of accessories before you even get to the line which moves quickly, even on Black Friday. NuEra really knows how to staff their business efficiently, it’s great to always have access to a specialist before you buy so you can get any freebies or special deals you didn’t see on their app, which accepts payment and product reservation through iheartjane. Of all the dispensaries I’ve been in throughout north central and Chicagoland areas, I think NuEra has the best layout and honestly feel to the place.