Green Thumb Alternative

Derek and Jeff first crossed paths training martial arts at UWSP 🥋—two driven guys with a shared vision for something bigger. That vision came to life six years ago when they signed the lease on a worn-down storefront that once sold ICIES, ice cream 🍧, and off-brand clothing 👕. Not exactly glamorous—but it had potential. By February, they were painting walls 🎨, redoing floors 🛠️, installing shelving 🧰, and pouring real energy into the space. Every detail was built by hand, with care and a commitment to building something meaningful. Just two months later, on April 16th, Green Thumb Alternatives officially opened its doors 🚪. Their first pound of legal hemp? Hauled back in Derek’s car—without headlights 😅🚗🌿. It wasn’t ideal, but it was real. Green Thumb Alternatives was part of Wisconsin’s second wave of licensed processors and came in ready to carve out their space the right way. Back then, hemp shops were everywhere, more than Portage County has now. But Green Thumb Alternatives didn’t just blend in. They stood out by building their reputation on transparency 🔍, community support 🤝, and uncompromising quality ✅. Green Thumb Alternatives has never chased hype. They stocks only what works. From premium flower 🌸 to powerful tinctures 💧, topicals 🧴, gummies 🍬, and drinks 🥤—every product is vetted for effectiveness and consistency. And they have always put Wisconsin first, partnering with local farmers 👨‍🌾 and supporting local vendors 🛍️ every chance they've had. Today, that old ice cream shop has become The HQ—the original Green Thumb location and the heart of it all ❤️. Built on sweat, integrity, and hustle, it remains a trusted name and a staple in the community.