How a business truly distinguishes itself isn't in just selling you what you want. It's how they handle potential customer service issues. I went to return a vape cartridge that wasn't drawing properly. I was treated like a VIP. Misha (sp?) went above and beyond to explain potential problems with cartridges along with possible fixes, this, before cheerfully exchanging the defective cartridge for a new one (which works perfectly). Ike's (just up the street) is okay, but you feel a bit "processed" there, whereas at Ponder, you feel especially welcomed and valued. Lots of times, you can buy a given product from many stores, so your decision comes down to which store you'd prefer to give your money. I now prefer to give it to Ponder.