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branding
Trademarks in Cannabis: Where Did All the ‘Star Wars’ Strains Go?
Find out more about cannabis and trademark, and how this murky legal issue impacts strain names.
Can You Trademark a Cannabis Brand? ‘Stash’ Case Offers Two Answers
Two cannabis retailers were forced to re-evaluate their brands after accusations of trademark infringement. They couldn't have responded more differently.
Survey: More Cannabis Consumers Seek Wellness, Not Intoxication
Research by Miner & Co. finds most brand-conscious consumers, age 25 to 39, use cannabis for self-care and wellness, not just to get high.