Program kicks off with a 16-city North American tour to educate retail workers on the frontlines of the legal cannabis industry
SEATTLE--(BUSINESS WIRE)--Leafly, the world’s leading cannabis resource, today announced Leafly Learn, an online education platform created to empower cannabis retail workers to serve customers with confidence. To celebrate, Leafly is hosting a 16-city tour across North America to bring Leafly Learn directly to budtenders. Leafly Learn and the Budtender Education Tour will teach budtenders about the science of cannabis and how it can be applied to budtender best practices in order to help customers discover the products best suited for their needs.
“Budtenders are the face of the cannabis industry and the frontline for guiding customers toward products that will work best for them,” said Rebecca Kelley, content director at Leafly. “We built Leafly Learn with an understanding of the crucial role budtenders play in educating customers, and created this learning platform so that budtenders everywhere can feel supported in their careers and have more confidence in their product recommendations.”
Leafly Learn will be exclusively available to retailer clients of Leafly, who can use the curriculum and the newly unveiled Leafly Cannabis Guide to provide training to budtenders as part of their professional development. According to the 2019 Leafly Jobs Report, there are more than 211,000 jobs in legal cannabis, many of which are budtenders new to the industry. According to a recent industry report, more than 90 per cent of consumers seriously consider a budtender’s recommendation when making a purchase decision, highlighting the need for budtender education efforts like Leafly Learn.
To kick off this initiative, Leafly is taking Leafly Learn on the road to 16 cities across North America, meeting directly with thousands of budtenders to provide hands-on training based on the Leafly Cannabis Guide:
“I was a budtender before I worked at Leafly, and I know a thousand questions come your way when helping customers select the right products. As the cannabis market expands and more people make careers of budtending, it’s a huge priority for us at Leafly to ensure budtenders have the support and education they need to make cannabis a positive experience for all customers,” said Maria Sharp, manager of partnerships and education at Leafly.
Retailers interested in Leafly Learn and the Budtender Education Tour can find more information here.