It's not a big store, but 4:20 Friendly is all heart. When you walk through the door, you are treated like a friend. The budtenders are knowledgeable, and more than happy to guide you to the strain that is right for you. There have been times when they were out of a particular strain I was looking for and would suggest an alternative for the effects I was looking for (pain relief, creativity, etc).
I would recommend 4:20 Friendly to anyone in the area that is looking for a welcoming and fun experience in shopping for cannabis.