Seth Rogen just announced his own weed brand and people are losing their minds

Published on March 1, 2021
Seth Rogen, shown here with frequent co-star and collaborator James Franco, is launching his own cannabis brand, Houseplant. People are talking. (Photo by Jack Plunkett/Invision/AP)

One of Hollywood’s most iconic cannabis enthusiasts announced the launch of his own weed brand this morning, and people are losing their minds over it.

Seth Rogen, star of stoner comedy classicsPineapple Express and This Is The End, announced earlier this morning that his new cannabis brand Houseplant will have products available in California stores starting next week.

Here’s Rogen himself with the reveal:

“I’m Seth Rogen. And if you know anything about me at all, I’m going to assume it’s that I really love weed,” he said. “But what I think you probably don’t know about me is that I have been working on my own weed company for the last ten years. And we are finally ready to launch in America.”

Rogen promises consumers the best strains “that have been hand-picked, and by that I mean hand-smoked, by me.”

Rogen’s first promised strain, Pancake Ice, is still under wraps but the strain database team here at Leafly have already created a page for it. If and when you get a chance to sample it, leave a review!

Leafly’s own California bureau chief, David Downs, is securing some product as we speak and will post an early review as soon as the leaf is in the bowl.

People are, um, excited

In the meantime, we here at Leafly implore our friends, family, and long-lost relatives to stop hammering us with requests for Houseplant swag. We don’t have it (yet), and if we did have it we’d be enjoying it ourselves, not shipping it to you.

Especially that sweet sweet box table lighter. That baby’s not leaving this house.

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Bruce Barcott
Bruce Barcott
Leafly Senior Editor Bruce Barcott oversees news, investigations, and feature projects. He is a Guggenheim Fellow and author of Weed the People: The Future of Legal Marijuana in America.
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