Showing 25 articles for
marketing

The Rise of ‘Canna-Vlogging’: What to Expect When Creating Cannabis Video Social Media

Learn more about how cannabis video content has permeated social media, plus glean some takeaways for those interested in exploring cannabis vlogging.

Reward Your Regular Customers With a Dispensary Loyalty Program

One of the best ways to gain repeat business with customers and patients is to offer a loyalty program with points and perks for returning and referring.

Mainstream Marketing Focuses on Cannabis Industry to Capture ‘Stoner’ Audience

A creative marketing company has turned to the cannabis industry to promote various mainstream campaigns, using tactics like branding strains and running ads in dispensaries.

How to Successfully (and Legally) Advertise Your Cannabis Business in Nevada

If you want to make a splash in Nevada's new cannabis scene, keep these tips in mind to remain compliant with the state's advertising regulations.

SEO Service Red Flags That Cannabis Businesses Should Avoid

SEO can be a valuable tool for dispensaries and other cannabis businesses, but there are many shady SEO services to avoid. Look out for these red flags.

6 Strategies for Selling Excess Cannabis Product Inventory

Learn a few sale strategies to maximize your inventory if you need to free up shelf space and burn through your excess cannabis products quickly.

Is Your Business Prepared for Nevada’s Legalization Rush?

With adult-use legalization peeking just over the horizon in Nevada, cannabis businesses should be preparing for a huge influx of new consumers. Is yours ready?

8 Mainstream Marketing Campaigns That Cheekily Reference 4/20

As cannabis becomes more widely accepted, more mainstream brands are getting in on the 4/20 action. Check out eight marketing campaigns with a winking nod to the holiday.

What Is Influencer Marketing and How Can It Help Cannabis Businesses?

We sat down with Dominick Damico, founder of Adspire, to talk about influencer marketing and how cannabis businesses can use it to their advantage.

Mobile Optimization Tips for Cannabusinesses

Find tips for dispensaries and other businesses on how to improve their mobile channels in part 3 of cannabis marketing lessons learned at MozCon 2016.

Personalization Marketing for Cannabusinesses

Learn how to better connect with customers on your website and other channels in Part 2 of cannabis marketing lessons learned from MozCon 2016.

Reputation Marketing for Cannabusinesses

Learn how dispensaries and cannabis businesses can use reputation marketing to their advantage in Part 1 of lessons learned from MozCon 2016.

Is Cannabis the World’s Next Disruptive Innovator?

Learn about disruptive innovation and how legalization is priming the cannabis industry to be the next big disrupter.

How to Prepare Your Dispensary for the Independence Day Crowd

To help you prepare for the 4th of July rush, consider these tips that may help you connect with your cannabis clientele on this special day dedicated to the stars and stripes.

Toronto NHL Team Opposes Snoop Dogg’s Trademark Application

Snoop’s logo is by no means alone in its use of a cannabis leaf. So many cannabusinesses use the leaf in their brands, one critic has called industry branding “visually indistinct.”

1 2