T-Mobile is getting called out by the organization Parents Opposed to Pot, an emerging group determined to “burst the bubbles of the marijuana industry, marijuana lobbyists and marijuana activists,” for its sly cannabis-alluding advertisement during this year’s Super Bowl. The outrage sparked an online petition whose main priority is to boycott T-Mobile.

The ad, starring punchy homemaker Martha Stewart and the ever-amusing Snoop Dogg (have you seen his narration of Planet Earth?), showcases the two entwined in witty banter while touching on many cannabis euphemisms. According to the organization orchestrating the boycott:

“The ad is meant to play off Stewart and Broadus’ VH1 reality show, ‘Martha & Snoop’s Potluck Dinner Party,’ a show geared to millennials that some reviewers concede is nothing more than an effort to normalize the use of marijuana.”

Though concerns for underage consumption are valid, it seems just a bit odd to demonize the cannabis community (through a commercial whose intent wasn’t to advertise cannabis) when alcohol-related advertisements were more prevalent during the Big Game. As of Thursday afternoon, the petition to boycott T-Mobile has 136 supporters, with the ultimate goal of attracting 1,000 signatures.

Do you think the T-Mobile ad is inappropriate? We’ll let you be the judge on this one: