Canadian company planning to introduce odourless cannabis
One big plus of living in the throes of a commercial, developed cannabis industry is the potential for new technology that can enhance the way people produce and consume cannabis.
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Looking to develop edible products that give users effects that start in minutes? Canadian producer Sproutly is creating water-soluble cannabis products that they say delivers cannabis effects in as little as five minutes.
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The company says that it is raising capital and constructing its pilot facility in Brampton.
The technology dubbed PURECANN aims to eliminate the smell of cannabis during storage and “virtually” all odours upon combustion. The company also claims that it could reduce the “harshness of smoke” and the amount of coughing one has when consuming smoked or ingested cannabis.
The release claims that the process is fully compliant with Good Manufacturing Process (GMP) regulations, which could make a great hit with multi-national cannabis operations.
Not all were happy with the announcement.
Dan Sutton, CEO of BC-based cannabis producer Tantalus Labs, tweeted yesterday that his company carries “the exact opposite of the product.” Sutton often promotes his company’s mission, which is to produce quality cannabis grown in a custom-built facility in the lush landscapes of British Columbia.
In June of this year, American cannabis magnate Steve DeAngelo told BNN Bloomberg live on air that the cannabis he saw while visiting Canada “had an extremely low terpene profile.” He said he saw mostly “terpene-free” cannabis that “just wasn’t attractive.”
A product like CannabCo’s might only set back the development of terpene-rich strains in a market that is already said to contain low odour profiles.
We also know that terpenes have an important effect in modulating your high, so one wonders whether this product might inadvertently remove some of the components most felt after ingestion.
As Jeff Goldblum’s character in Jurassic Park once said, “Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.”