Refresh Checked Unchecked Menu Search Shopping bag Geolocation Person Facebook Instagram Twitter YouTube Info Icon CBC Icon CBC Shape CBD Icon CBD Shape CBG Icon CBG Shape THC Icon THC Shape THCV Icon THCV Shape
Advertise on Leafly

Ben & Jerry’s ‘Can’t Wait’ to Make CBD-Infused Ice Cream

May 30, 2019
ben-and-jerry's-cbd-ice-cream
(Courtesy of Ben & Jerry's)
Ben & Jerry’s, the Vermont-based ice cream maker known for such cannabis-inspired concoctions as Half Baked and Dave Matthews Band Magic Brownies, announced Thursday that it’s hopping on the CBD bandwagon—or wants to, anyway.

“You probably already know that we’re fans of all things groovy,” the company said in a press release announcing its plans to produce CBD-infused ice cream. “So it’s no surprise that we can’t wait to get into the latest food trend: cannabidiol, or CBD.”

Related

10 Ben & Jerry’s Ice Cream Flavors That Sound Cannabis-Infused But Aren’t

CBD, a non-intoxicating cannabinoid that has shown promise in treating serious health conditions such as epilepsy and autism, is having a Cinderella moment. Long overshadowed by its psychoactive counterpart, THC, cannabidiol has exploded as a sort of superfood in recent years. It’s now showing up in all sorts of everyday consumer products, from seltzer to toothpicks.

“We are committed to bringing CBD-infused ice cream to your freezer.”

“We’re doing this for our fans,” Ben & Jerry’s CEO Matthew McCarthy said in a statement. “We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben & Jerry’s way.”

Don’t head for the freezer aisle just yet. Despite the recent federal legalization of hemp, CBD itself is still a thorny legal subject. The US Food and Drug Administration (FDA) currently prohibits it as an additive to food or beverages.

So unlike Carl’s Jr. and its CBD-infused burgers—sold for one day only in Colorado this year—Ben & Jerry’s isn’t rushing its CBD treat to market.

Related

Carl’s Jr. CBD Burgers Go Over Big in Denver

Instead, it’s waiting: “We are committed to bringing CBD-infused ice cream to your freezer,” the company says, “as soon as it’s legalized at the federal level.”

“Just chasing a trend isn’t quite enough for us,” the release continues. The FDA “set a public hearing on the legalization of CBD-infused foods and beverages for May 31st, and we’ve submitted a comment to them in support of legalization.”

The announcement also includes a link for consumers to make their own voices heard, by filing a comment with the FDA as the agency weighs how to handle CBD. It’s in keeping with the company’s past cannabis activism, such as its 4/20 call for criminal justice reform.

If you think this is a gimmick to piggyback on CBD’s popularity to sell more ice cream, well, you might be right. But for now, Ben & Jerry’s theoretical CBD-infused ice cream is also a palatable way to encourage participation in cannabis reform.

Ben Adlin's Bio Image

Ben Adlin

Ben Adlin is a senior editor at Leafly who specializes in politics and the law. Follow him on Twitter: @badlin

View Ben Adlin's articles

  • Tommy O’Callaghan

    Please make Vegan versions of these!

  • Michael Wauschek

    I love how this is forward front of flavors but now this is be right at the shelfs when they allowed to bring sold

    • Pauley Wallnutz

      What the F*&! are you talking about??? It sounds like you ate a 55 gallon drum of THC laced B&J’s before you commented!

  • Seth Tyrssen

    I’d be a lot more impressed, if Ben & Jerry’s wasn’t such a major supporter of Israel, which is busy committing all manner of atrocities against people over there. So, no Ben & Jerry’s for me, thanks anyway.

  • The Resistance

    Once again, this will come down to dosage. 5 mg just to call it ‘CBD ice cream’? No thank you. 300 mg? Now we’re talking.

  • Kermit Hale

    Theu oughta call it For The Munchies