Cannabis companies begin fundraising for Maui disaster relief

Published on August 17, 2023
splitscreen image of Maui dock before and after it was destroyed by a wildfire
Lahaina, on the island of Maui in Hawaii will require billions of dollars in relief and reconstruction. (Courtesy Rare Cannabinoid Company)

Hawaii’s island of Maui will need billions of dollars in relief and reconstruction funds in the coming years after the US’ worst wildfire in a century turned the town of Lahaina to ash. Authorities have confirmed more than 100 dead, with perhaps 1,000 missing.

You can donate directly to The Red Cross, according to former President Barack Obama, who grew up in Oahu. The President added that direct support groups on the ground include: The Maui Strong Fund from the Hawaiʻi Community Foundation; Hawaiʻi Red Cross; Maui Rapid Response; Maui Humane Society; New Life Kahuku Inc.; and The Wildfire Relief Fund.

Those re-upping on the therapeutic cannabis molecule CBD can also combine their purchase with donations. The Rare Cannabinoid Company, stated this week that they will donate half of gross sales from their Hawaiian Choice CBD line to Maui Strong.

Hawaii has a limited medical cannabis program that includes dispensaries and grows for THC, the main active ingredient in cannabis. Other farmers grow hemp for CBD on the islands as well. Rare Cannabinoid Company uses Hawaii-grown hemp oil.

The medical marijuana movement took root in compassionate relief in California in the ’90s. Today, the now-legal $30 billion industry always opens its pocket when disaster strikes. The People’s OC in Santa Ana, CA conducts a Maui Relief Giveback Aug. 16 to Aug. 23—asking for toiletries. Located some 2,400 miles from the continent, virtually everything Maui island residents require must be shipped in by plane and boat.

Hope and healing to Hawaii, to which cannabis culture owes much; from strain names and breeding work, to surf culture.

We’ll update the post with more relief links as they’re announced.

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Leafly Staff
Leafly Staff
Leafly is the world’s largest cannabis information resource, empowering people in legal cannabis markets to learn about the right products for their lifestyle and wellness needs. Our team of cannabis professionals collectively share years of experience in all corners of the market, from growing and retail, to science and medicine, to data and technology.
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