Industry 

Cannabis industry information for businesses including tips, news, and advice for dispensaries.

Goodbye, Grape Ape: Oregon Bans Kid-Friendly Strain Names

Oregon strain aficionados may be saying goodbye to some of their favorite strain names, under new rules announced last week by the Oregon Liquor Control Commission (OLCC). The Commission passed a temporary rule that clarifies the restrictions on product wording associated with products marketed by or to children. Goodbye, Bruce Banner. So long, GSC (f.k.a Girl Scout Cookies).

State law allows the Commission to regulate cannabis strain names that they deem attractive to minors. The new rule directs OLCC staff to restrict a narrow set of strains that refer to cartoon characters, or names associated with toys and or games marketed to or by children. Companies that have products with the names on it will not be subject to immediate enforcement, said OLCC Executive Director Steve Marks. He said the agency will help inform companies so they can screen out future packaging that contains the names.

After reviewing about 500 cannabis strain names, OLCC staff narrowed the cut list to fewer than 20 strains. The OLCC will work with the industry to correct both packaging and labeling compliance issues.

If you are in Oregon, look out for more guidance and lists of suspect names that will be regulated like the list below from the OLCC, as they will work on these issues as it finalizes its overall permanent rules later this year.

Licensees can also submit strain names to marijuana.packaging@oregon.com to seek guidance on this “attractiveness to children” standard. The full list of banned names, with explanations from the OLCC, can be found in the table below:

 

Example   
RATIONALESTRAIN/MARKETING PHRASEDERIVATIVE STRAINSNOTES
Marketed by & Marketed to ChildrenGirl Scout CookiesPlatinum Girl Scout Cookies, Thin Mint GSCCookies sold primarily door to door by the youth organization the Girl Scouts of America
Marketed to ChildrenGrape ApeChildren's cartoon character produced by Hanna Barbera
Marketed to ChildrenCandylandChild's board game by Hasbro
Marketed to ChildrenCharlotte's WebChildren's book by E.B. White
Marketed to ChildrenCinderellaCinderella 99Children's storybook character
Marketed to ChildrenDr. WhoFictional character currently marketed to children including cartoon show
Marketed to ChildrenBubblelicousBubblegum specifically marketed directly to children
Marketed to ChildrenSmurfSmurfette, Smurf PussyChildren's cartoon characters and popular franchise
Marketed to ChildrenBruce BannerBruce Banner #3, GG#4/Bruce BannerAlter ego of popular Marvel children's cartoon character the Hulk
Marketed to ChildrenDeath StarReference to the popular Star Wars franchise marketed to children
Marketed to ChildrenSkywalkerSkywalker OGReference to the popular Star Wars franchise marketed to children
Marketed to ChildrenJedi KushReference to the popular Star Wars franchise marketed to children
Contains Untruthful or Misleading ContentLSDIs the common street name for illegal drug if contained in the package would constitute adulterated content.
Contains Untruthful or Misleading ContentBlowIs the common street name for illegal drug if contained in the package would constitute adulterated content.