How to turn a college degree into a cannabis industry careerGage PeakeMay 11, 2017
I asked myself those questions last year before I dove head-first into the industry. As a recent University of Nebraska-Lincoln graduate, I found that making the jump into cannabis was nerve-racking, especially if the state you’re coming from is still sour on legalization.
As Leafly reported earlier this year, America’s legal cannabis industry now supports more than 122,000 full-time jobs in 29 states and DC.
If you’re one of the two million college students graduating this season, opportunities abound. You just have to know where to look.
To help you on your search, Leafly spoke with recent graduates as well as Karson Humiston, the 24-year-old founder and CEO of Vangst Talent Network, which bills itself as the world’s largest staffing and recruiting agency focused on cannabis.
Don’t Be a Stranger
First thing: Educate yourself on cannabis and the workings of the industry. It helps to brush up on cannabis rules and regulations, which vary by state, county, and even city. But doing your research is only half the battle. If you want to be noticed, you need put yourself out there.
Too often “people send their resume and just hope it will get picked up,” Humiston told Leafly from her office in Denver. Some cannabis companies receive “hundreds and hundreds of resumes a day,” she said. “People need to be a little more proactive and get out there.”
What does “getting out there” look like? Humiston suggested attending job fairs and cannabis conferences. Those events give job-seekers the chance to meet representatives from a wide variety of companies and consider which might be the best fit.
The basic idea is to separate yourself from the masses. Interest in working in the cannabis industry has spiked in recent years as states like California, Nevada, and Massachusetts passed legalization laws.
“We are getting a huge wave,” said Humiston, whose agency has responded by organizing career fairs in Las Vegas (July 1) and Denver (July 16). More than 50 companies will have representatives in attendance, she said. “That’s a great way to go out and meet with companies directly.”
Pick a Passion—and a Place
It’s not quite enough to say you want to work “in cannabis.” Humiston advises knowing what you want to do professionally, too. Do you want to be an accountant in the cannabis industry? A testing lab technician? A marketing executive? A journalist?
“I would recommend that people figure out what they want to do with their careers—not just focus on the cannabis industry,” Humiston said.
It’s also important to be familiar with the job market in the region you’d like to call home. Job markets can differ significantly from state to state, especially in places like Colorado or Washington, which have had legal cannabis markets for a few years now.
“If you want to work in marketing, research the types of jobs and the companies that are hiring for marketing,” Humiston said. “You can go onto our website and look at the jobs we post. You can go [to] all the various job boards and just research companies in Colorado or Washington, etc., so you can see who is hiring for a particular type of role.”
Once you identify an employer that interests you, consider inviting them out for an informational interview over lunch or coffee.
“Once you research different companies that are hiring, reach out to them,” Humiston said. “If you see that [a certain company] is hiring for a marketing coordinator, look on LinkedIn for people currently in the marketing department there and ask to take them for a cup of coffee and talk to them about their experience there.”
What Will Your Family Say?
Not everybody will be excited to learn of your interest in the cannabis industry. “I vividly remember this one close friend of my parents told me that I had so much potential, and I was going to ruin my career by doing this,” Humiston recalled.
When I came to Leafly, my main concern was what my family—mainly my mom and dad—would think about my decision to move from sports PR to writing about cannabis. Would my great aunt and uncle still look at me the same? Or would they be disappointed with my choice to work in a sector emerging from decades of stigma?
“Of my two parents, my dad is much more excited and supportive of it—and now my mom is as well,” Humiston said. “But in the beginning, she was very skeptical. Same with my grandparents, my cousins, aunt and uncles, and my close family friends.”
Try not to misinterpret the skepticism as an attack, Humiston advised. “When there are people you look up to who are really disconcerted, they are not saying it to be mean. They actually do believe that. And I could tell they did.”
While family and friends can offer valuable insight, Humiston stressed that this type of decision should only be made by the graduate—the only person, she said, who truly knows what they want out of their career.
“By the time you are almost through college, you are an adult,” Humiston said. “You need to consider what the best decision is for you. Try to avoid all the exterior noise. Focus on what you think is right and what you think is going to help you have a successful career.”
And keep an open mind. “Success is measured by a lot of different things, not just financial success,” Humiston noted. “Is this an industry that I can grow within? Is this an industry that I am going to be happy in? Do I like the types of people that work in this space?”
Find People With the Kind of Job You Want
Not sure where to start?
Click through to this recent Leafly article profiling a number of real-life cannabis jobs and the people who enjoy them.