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How Rachael Leigh Cook’s Famous Frying Pan Ad Got Rebooted

April 28, 2017
For most ‘90s teenagers, Rachael Leigh Cook wasn’t remembered for her role as Laney Boggs in She’s All That, but rather for her dramatic, caustic performance in an anti-drug PSA where she smashed an uncooked egg with a frying pan. Sponsored by Partnership for a Drug-Free America, the 30-second spot featured Cook making a yolky mess in order to mimic heroin’s effect on the brain. It also included her smashing a set of plates, wall clock and a blender to show the havoc drugs wreak on the rest of one’s life.
Seeing the documentary '13th' forced the actress to reconsider her role in the war on drugs. And do something to correct it.

Now, about 20 years later, Cook has reprised her role in a similarly grey-hued PSA. Only this one has a new message.

“This, is one of the millions of Americans who uses drugs and won’t get arrested,” she says, holding up a white egg.

“However, this American,” she says, holding up a brown egg, “is several times more likely to be charged with a drug crime. Imagine it’s you.”

Instead of touting the terrors of drug use, Cook speaks about the war on drugs. She talks about an American criminal justice system in which minorities are arrested and prosecuted at a much higher rate than white offenders.

Although Cook’s new PSA was released in the flood of cannabis-related media on 4/20, it managed to outperform everything. The spot went viral on social media, and gained notice from Rolling Stone, Glamour, and other mainstream outlets. Within a week, the 90-second PSA was watched more than a million times on YouTube.

Leafly tracked down the spot’s creators, at the New York-based Green Point Creative to ask how the project came about.

Jon Mackey, Green Point managing director, said the ad wasn’t meant to be strictly about cannabis. A slew of other contemporary issues make it relevant, he said, including the opioid epidemic and Attorney General Jeff Sessions’ attempts to revive the failed drug war.

Howard Bowler, Green Point’s creative director, said that “the drug war should have never happened. It’s made life worse for a lot of people. And  when you look at marijuana specifically, you can very easily argue that it has no business being scheduled at all.”

Personally Compelled

Bowler felt personally compelled to take on the racial injustice inherent in the war on drugs after “seeing mixed race family members” targeted by police, he said. Minorities are considered “easy targets” for law enforcement, Bowler added, since they often don’t have the resources to fight persecution the way members of the white community can.

The spot was intended to educate the public on the “collateral consequence” of the drug war, said Tony Newman, director of media relations for the Drug Policy Alliance, which worked with Green Point on the project.

“The War on Drugs is totally ineffective, ruins millions of peoples of lives and is totally racist when it comes to enforcement,” Newman said.

In some ways (and for some people) cannabis has become mainstream thanks to legalization and an influx of capital. But for others, the war on drugs is as vicious as ever, said Newman. It’s paradoxical for both these things to be happening simultaneously, he said.

Cook’s Participation Was Critical

brain-on-drugs-3abrain-on-drugs-2aWhile the message in Cook’s original PSA was simple—drugs will ruin your life—her new spot reflects a much more complex and nuanced narrative.

“Culturally we’ve evolved with our opinions and views of marijuana, and the way we’ve involved as a society also mirrors the way Rachael Leigh Cook has evolved,” Bowler said.

Landing Cook was key to the spot’s success. As luck would have it, she was in the right state of mind to do it. Cook called Ava DuVernay’s 13th—a criminal justice documentary that explores how the war on drugs has unfairly impacted minority communities—a “complete revelation.” The film forced her to reexamine her own involvement “with a larger movement that has gone on to harm so many,” she said in a statement.

“When my unique position brought about the opportunity to raise my voice again about this issue, I knew it was the right thing to do,” Cook said. “My hope now is to bring attention to the wildly unfair practices of drug sentencing and advocate for their reform.”

As of now, marijuana is a federal Schedule I drug, the same classification given heroin. Green Point hopes that through efforts like their own—including a scripted, fictional series on the war on drugs that’s in development—the will of the public will filter up to political leaders.

“The drug war and particularly marijuana arrests are a gateway,” said Bowler, “but they’re a gateway to prison…not a gateway to harder drugs.”

Hayley Fox's Bio Image

Hayley Fox

Hayley Fox is a freelance writer based in Los Angeles. She writes about cannabis legalization, news, crime, and culture in Southern California and beyond. Her work has been published online and in print for Leafly, Rolling Stone, Playboy, VICE, LA Weekly, and others.

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  • John Hankinson

    Pandering proxy by a used to be actor. Having problems finding work Rachael?

    • farmerlion

      John, at least she is working towards something very worth while. Better late than never. Peace

      • John Hankinson

        Maybe as a racial issue. What about all the people who have lost everything to civil asset forfeiture? What about all the people who face random and pre-employment drug testing in states where marijuana is legal? She and her sponsors can do a more complete job. Peace.

        • trueblu8

          Yeah I’m disappointed in her. Go for removing cannabis from the scheduled drug list or for ending the war on drugs, not this racial bs.

  • Fuck your rights

    For the record nobody of a false minority (the true majority) has a passport to travel so how are the drugs getting in those hands. This fuck ass government gives it to the ghettos and the dumb broke hungry attaches them selves to the money it generates and then the government turns around and arrest the dealers. Label them dangerous but never label them the smugglers never label them the growers never label them bait to a prison philosophy of modern slavery. If you disagree it’s only cause you are the blind. Ask yourself when did the black kid in the ghetto get access to the Coco plants in Columbia. Then ask who protects the farms of the Coco plants US MILITARY… IS THE ANSWER.

  • Bd

    What about poor white people, they get the same treatment as any colored person but are certainly mistaken as rich white people, ya cuz every white person is rich… Such bs

    • alkh3myst

      No, they don’t. Stop lying.

      • Bd

        You obv kno what you are talking about….. Nottttt

    • Scott Tactical

      hush Bd. Those aren’t white people. White people make mistakes and get busted.

      truth side tho… it’s less about race and more about handy cash and monster political machines.

  • Bd

    The biggest problem in this country is not race it’s the inequality of wealth, the .01% would love for you to think otherwise

    • lifeisnotfree

      Absolutely correct.

    • Meredith

      I agree about wealth inequality, but consider that the inequality of wealth impacts black and brown folks at higher rates then it does white folks. So you’re 1/2 right.
      What explains that disparity if race has nothing to do with it?

      9% of white folks at federal poverty level, 24% of black folks, 21% of hispanic folks according to 2015 census data.

  • Scott Tactical

    Will never let her over to cook eggs again!
    Every freakin time… 20 years and she still is makin a mess.