The industry’s most influential cannabis trade show is going bi-coastal.
Cannabis industry decision-makers will converge in scenic Santa Rosa, California, and New York City this fall for the 2025 Hall of Flowers (HOF) trade show. This highly curated, industry-only experience brings together the most important names in cannabis—retailers, brands, investors, and media—for two days of connection, commerce, and culture.
HOF returns to Santa Rosa on September 10–11, in the heart of California’s wine country, before making its East Coast debut in New York City on October 8–9 at Pier 36. For brands looking to break into key markets or expand retail distribution, there’s no better place to build meaningful relationships and get product into the right hands.
We spoke with the team behind HOF to understand what makes this show unlike anything else in the cannabis space—and how businesses can make the most of it.
With booth options for a range of budgets and inventory filling up fast, now is the time to claim your space and get in front of the industry’s most influential buyers.
The room where it happens
“It’s the only opportunity you’ll have to meet the whole state in two days.”
Since launching in 2018, HOF has stood apart from other cannabis trade shows by combining a highly professional, B2B marketplace with cultural depth and unmatched access. It’s not just where the industry shows up—it’s where the industry gets shaped.
The HOF team goes beyond standard event planning, thoughtfully curating every facet of the show—from brand selection to programming, retailer outreach to sampling experience. Every detail is designed to elevate how cannabis is bought, sold, and experienced.
Following a standout show in Ventura earlier this year, HOF now heads into its signature Santa Rosa edition and highly anticipated NYC debut. Dozens of newly licensed legacy operators and first-time exhibitors are already confirmed for New York, promising one of the most exciting lineups to date.
Free for retailers. Built for business.
HOF is free to attend for licensed cannabis retailers, with a dedicated team providing personalized outreach and white-glove service to ensure high-quality attendance. The result is a dynamic show floor full of active buyers looking to place real orders, license products, and build relationships.
As one longtime attendee put it: “It’s the only place you can meet the entire state in two days.”
Unlike traditional expos, HOF offers a true sampling experience. Licensed buyers can try products for a nominal fee, either on-site or off, helping them make informed decisions grounded in firsthand experience.
More than a trade show—it’s a platform
AXIS club
Debuting in Ventura and expanding in Santa Rosa, the AXIS Club offers a private executive lounge for curated deal-making. It’s a place for focused meetings and strategic conversations away from the buzz of the main floor.
Breeders Village
In Santa Rosa, Skunk Magazine will host a dedicated Breeders Village featuring some of the most respected names in genetics. VIP ticket holders can join guided tours hosted by Beard Bros Pharms and Good Life Gang for a deeper look into the future of cannabis cultivation.
BLUEPRINT
HOF’s newest initiative, BLUEPRINT, connects cannabis brands with innovative companies in tech, lighting, nutrients, packaging, and more. This program is designed to help operators build cross-sector partnerships, expand into new markets, and grow beyond the plant.
BLUEPRINT also provides a pathway for out-of-state operators to license top California and New York brands, making HOF a one-of-a-kind opportunity to sample, connect, and strike deals all in one place. BLUEPRINT returns to HOF in Ventura in 2026.
Making the most of HoF
How to maximize your time at HOF
HOF is built for business, but success still depends on preparation. The team shared a few key tips to help your booth—and your brand—stand out:
- Set clear goals. Know what outcomes you want before the show begins. This keeps your team focused and aligned.
- Build a schedule. Plan meetings ahead of time and prioritize high-value connections.
- Stand out. Whether it’s an eye-catching booth, a standout product, or a unique activation, make sure buyers remember you.
- Come ready to close. This is a show where real business happens. Have your sales materials, contracts, and decision-makers on-site and ready.
Ready to exhibit?
Whether you’re bringing your brand to California or NYC—or bringing California or NYC back to your home state—HOF is where it happens. Don’t miss your chance to be part of the most curated, influential cannabis marketplace in the industry.
You can read more about Hall of Flowers online at their website. You can also follow them on Instagram, Linkedin, Twitter/X, and YouTube to keep up to date with any new announcements and get the jump on Hall of Flowers 2026.
