How to help consumers understand the amount of THC and CBD in their cannabis
Updated March 29, 2018
Cannabis products are required to be tested and labeled for the amount of THC and CBD they contain. Because these two cannabinoids are typically the most abundant in cannabis products, it’s critical for consumers to understand what they are and how they work. Although cannabis packaging contains labels that indicate the amount of THC and CBD in products, these numbers can be difficult to read and interpret, especially for people new to cannabis.
The image above shows an example packaging label from Washington. These labels typically indicate cannabinoid levels (expressed as a % of the dry weight of the product) in small font on the back of packages. Total THC and CBD levels are reported as a percentage of the dry weight of the flower, and are a required part of cannabis product labeling.
In the above example, you can see a variety of values, including numbers for “THC,” “THCA,” and “Total THC.” If you’re new to cannabis, it might not be clear exactly how these numbers are related. It can also be difficult to interpret total THC levels without some more context. Is 21.35% THC an average amount for flower, or is it a lot? To get a better idea of this, it helps to know the full spectrum of possible THC levels.
Fortunately, the biology of cannabinoid production is constrained in interesting ways. Strain genetics limit cannabinoid production in cannabis flower. Although there are several different major cannabinoids produced by cannabis, broadly speaking, there are three major “chemotypes” defined by THC:CBD ratios:
- THC-dominant strains contain mostly THC and little CBD and will have strong psychoactive effects. Most popular strains, such as Blue Dream, OG Kush, and Granddaddy Purple, fall into this category.
- CBD-dominant strains contain mostly CBD and little THC and will have little or no obvious psychoactive effects. Charlotte’s Web and Remedy are popular examples of CBD-dominant strains.
- Balanced strains fall somewhere in the middle. They have THC and some CBD, but generally not as much as THC- or CBD-dominant strains. The strains will get you high, but the effects will be noticeably different from THC-dominant strains. Examples include Cannatonic and Harlequin.
As you can see in the above graph, strains naturally fall into one of three major categories (chemotypes) based on their THC and CBD levels. Looking at strains in this way allows us to start to think about specific strains in a broader context, relative to the full spectrum of THC and CBD levels that encompass strains.
We have used thousands of laboratory testing measurements of THC and CBD in cannabis products to map out their full range. Using this data, we’ve come up with some common sense cutoffs for THC and CBD levels so that products on Leafly dispensary menus can be represented by up to five filled-in circles indicating a scale of how much THC and CBD they contain.
To make things easier, Leafly’s dispensary listings will begin using this simpler, more intuitive system for their menu items to help consumers judge how much THC and CBD cannabis products have. Instead of just the raw percentages, Leafly users will be able to more easily judge whether cannabis products have high, low, or medium levels of THC and CBD, as well as which major chemotype category they fall into (THC-Dominant, CBD-Dominant, or Balanced). Keep an eye out for this new menu system over the next few weeks, and be sure to let us know what you think.
The above THC and/or CBD scale for cannabis flower explains the range of THC or CBD in a package of dried bud to help simplify the information for consumers.
This system is displayed in the following sample menu, where users can now sort by product type (Flower, Concentrates, Edibles, or Pre-Rolls) and expand additional categories (Strain Collection, Indica/Sativa/Hybrid, THC, CBD, Strain, Brand, Price, and Quantity) to narrow down a dispensary’s options to find their ideal strain or product.
Clicking on each category in the left sidebar will dropdown options such as checkboxes or sliders that allow users to narrow results down to their preferred findings.
Of course, THC and CBD aren’t the only things that matter. Cannabis contains a variety of other cannabinoids and rich bouquet of terpenes that shape its aroma, flavor, and effects. As the cannabis industry continues to grow and evolve, we will need to establish a simple and intuitive visual language that allows consumers to quickly and easily explore cannabis strains and products based on all of their key ingredients.